WHITE PAPER:
The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints. This concept is discussed further in the rest of this whitepaper.
WHITE PAPER:
In this comprehensive Forrester report, explore how successful businesses are adapting to the new demands of customers by transforming processes and technology in order to improve customer experience and leverage collaboration for more effective communication over a number of touchpoints.
WHITE PAPER:
This resource explores why the contact center has remained a highly untapped source of customer insight, explains how recent advances are giving organizations the power to analyze voice interactions, and counts down three essential success factors that you should consider.
WHITE PAPER:
This brief resource examines how many industries, like the video gaming industry, can use big data analytics to capture and analyze customer behavioral data in order to respond to customer demands and deliver better experiences.
WHITE PAPER:
Melissa Data’s WebSmart Services can handle your data quality needs. Ensure that your contact data, including addresses, names, phone numbers, and emails are valid, and use existing data to append additional information to enhance initiatives. The WebSmart services can be integrated into the business chain to ensure the integrity of your database.
WHITE PAPER:
The following white paper provides readers with practical advice on how to choose the best CMS for customer experience management. Learn about the 6 roadmap checkpoints for choosing the right CMS, 20 important features to consider, and more.
WHITE PAPER:
Access the following white paper to uncover the strategies and tools that the top performing organizations are using to effectively reach their consumer audience. Discover how to craft a powerful digital presence, integrate key tools, and more.
WHITE PAPER:
In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
WHITE PAPER:
This white paper looks at one way of improving your analytics capabilities and gaining end-to-end visibility into the trends and behaviors of customers, services, and systems.
