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In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.
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NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.
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What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
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This resource explores the challenges of siloed software applications, and describes how an integrated business system can give you the power to conquer operational inefficiency and support business growth.
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B2B professionals need to ensure their partners have up-to-date information, and that their web content is consistent and relevant across all channels. To simplify channel marketing, savvy businesses are looking towards channel content syndication.
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Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
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Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
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In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
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Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
