INFOGRAPHIC:
CXM and CRM systems help organizations boost customer satisfaction, but CXM focuses on how customers perceive a brand, while CRM helps employees understand their customers. In this article, we compare these platforms to help you decide which one is best for your business.
EGUIDE:
Condemn AI's potential 20 years ago, and it seems obsolete. Credit the tool with the success of the IoT, and it seems innovative – that's relativity, and how Salesforce Einstein plans to improve customer engagement. Read on to learn about Salesforce's new contribution to the AI resurgence from expert consultant Jeff Kaplan.
EGUIDE:
In this expert e-guide, discover the new features of the Salesforce Wave Analytics platform, as it now offers analytics for B2B marketing and financial services without users having to leave the platform. Plus, Adam Bataran from Bluewold Group LLC offers insight into Wave's ability to overcome data integration challenges.
WHITE PAPER:
While big data means many things to many people, there's no arguing that today it's a business imperative. Recent research findings show that midsize organizations are just as likely to be using big data technologies to tap into data sources and get closer to their customers.
WHITE PAPER:
When dealing with something as invaluable as customer data, think about creating a unified strategy that incorporates the network, people, and tools. Read this paper for advice on how to protect your customers data for piece of mind.
EGUIDE:
In this expert guide, learn how Salesforce Lightning Voice can automatically log customer interactions – and display them for future callers. Explore ways to provide entire sales teams with a full history of customer call data, so they can sell intelligently.
WHITE PAPER:
It's critical that your ERP software is integrated and can talk to other business applications and systems. Those who embrace ERP integration will reap lower operation costs, increased customer satisfaction, and a lot of saved time. Read this paper to learn how integrating your ERP software will impact your company's operations and work flow.
EGUIDE:
Customer service is a battleground on which many companies fight to gain competitive edge. Access an exclusive Q&A with Larry Robinson, Senior VP of Product Management for the Service Cloud, and learn how to create solid customer experience and agent productivity using a knowledge management system.
EGUIDE:
In this E-Guide, learn how to plan and allocate resources for CEM, compare the latest types of customer experience analytics applications, and find out how companies can use CEM technology to craft a single view of the customer.
EGUIDE:
It has been hailed as the next big thing for many years but, it is fair to say, e-health has failed to fulfill its potential. Issues around cost, ease of use and privacy have held back its adoption. Now, find out how Telefonica hopes to kick start the e-health revolution.
